Body of Work & Samples

Build Strategic Marketing plans and road map for various million dollar companies in various industries, sectors, and channels. Outline the marketplace, trends, competition, place, proposition, product segmentation, range architecture, and pricing strategies. Have reframed the role of marketing within an organization when needed.

Champion brand development and brand building by creating and launching new brand guidelines, campaign ideas, brand templates, approved messaging, and value propositions. 

Create and implement marketing communications strategies making it easier to do business with the organization while supporting internal and external stakeholders. 

Audit and refresh an organization's brand(s). Create and launch digital marketing efforts that include but are not limited to digital advertisement, website refresh/creation, all social media platforms, and both conversational & editorial calendars.  

Manage digital marketing staff that will audit and refresh an organization's social media platform or creates and launches social media marketing efforts that increase engagement driving traffic to digital advertisements, websites, and all social media platforms. 

 Develop and launch several websites for companies in various industries. Audit and refresh the entire organization's websites.  

 Manage content writers and sometimes develop content for blogs, articles, product descriptions, social media, and the company website. Develop content for advertising campaigns—proofreading content for messaging and any inconsistencies. Serve as an editor, sometimes polishing existing content to improve readability if needed.  

Create and maintain a favorable public image for an organization by communicating programs, accomplishments, and/or points of view. Responsible for fielding media questions and pitching stories to the media.  Serve as a liaison for the company, handling crisis and emergency communications, implementing the response to a major threat to a business.  

There will come a time in your business or personal promotion when you need additional marketing help. Besides long-term marketing support, we can be available for extra hours during new releases and other important events. 

Lead workstreams to understand Voice of Customer (VOC) and competitive assessments across all products and services, resulting in new product developments allowing growth into adjacent markets worth $XXM YOY.  Accelerate launch while warming sales and business development teams with the tools needed to tell a story that customers value and want to buy our solutions effectively. 

Leads team that champions multiple tradeshows, annual sales & engineering, and executive meetings.  Partnered with Human Resources on internal d communications and employee events, volunteer, and holiday events throughout the organization.